Getting insight into the state of the wider media industry is hard because publishers tend to be fairly cagey about any meaningful statistics, but this report from Nieman Lab is fantastic as it investigates 54 newsrooms across 9 countries.
One big trend they noticed is that people are hugely interested in moving from ‘flock to club’ when reading the news, and want to join inner circles around news media rather than huge anonymous flocks of people. A fascinating shift, particularly when you consider that the same companies abandoned comments not that long ago.
Other trends include the shift away from neutrality to strong identities, moving from physical journalism to 'live’ journalism where events are important and, unsurprisingly, making listening at the core of the meda business to invite readers in and be a part of the story.
What’s clear from this and should be the takeaway is that the media business is quickly moving to a niche-focused industry, where a one-size-fits-all behemoth doesn’t function anymore. Everyone is trying something different, and there are many ways to succeed, but it’s a huge shift for every side of the equation.