“Our weekly Insider meetings are attended by the editor-in-chief, CEO, membership manager, product manager, support manager, developer, marketing and design team, with occasional drop-ins from finance and events team reps. Of the 10 regular attendees, only three of those positions existed before the decision to move into membership.”
Membership Puzzle Project have been around the world speaking with publishers to identify “memberful routines” that help to incorporate community knowledge that provides value. In this article they share some learnings from 19 news sites.
It wants to give non-subscribers the ability to sample some of company’s content and plans to use advertising to get their content in front of more people. Kinda goes against the advice that was shared by the Membership Puzzle Project in last weeks issue about tightening up your paywall!
The Center for Media Engagement set out to determine how “solutions journalism” can affect the way readers evaluate both the reporting and the issue in a study supported by the Bill and Melinda Gates Foundation with contributions from The Impact Architects!
BuzzFeed news reported that Facebook has until Sept. 30 to provide data it promised to academic researchers or a consortium of funders will cease to support the project. In other Facebook news this week, they’re also set to require buyers of political ads to provide more information about who paid for them.