The Facebook local news accelerator launched to support 14 publishers in finding sustainable business models, with financial backing and the help of coaches and experts. One year in, the project shared this report of all of the things they’ve discovered so far, including:
Average conversion rate for email subscribers to paid is between 5-10%
Leading publishers aren’t seeing subscription fatigue
Retention is very important
Check out the full article for this weeks top read!
Kyra Miller dives into how The Guardian’s membership team connects with readers and builds membership into its editorial flow, breaking it down into to challenges the publisher faces, their strategy, the numbers and lessons learnt. Published for Solution Set, a great weekly resource from The Lenfest Institute for Journalism.
Are you running an email newsletter? Word on the street is that you definitely should be. This in-depth article explains how to manage your email subscriber list effectively and provides tips for identifying inactive subscribers – and what to do about it!
Telegram was built for personal, security-driven private messaging. Recently publishers are increasingly using the app build communities and distribute content and news. In Ukraine, journalists are using the tool to connect with relevant audiences, while successfully increasing click-through rates and creating a better space for community.
“The goal is to democratise access to how the best are doing business today (and take on traditional publishing).”
Holloway has an ambitious mission: To share knowledge about business and startups, and make it available in communities that are growing, but where knowledge is hard to come by.
This week they launched a series of online books covering a variety of topics about startups and technology – and with a large investment from top tech investors and the NYT, they’re hoping to provide better resources for publishing businesses.
This article provides some important perspective: Facebook’s $5 billion FTC fine is just one month of revenue for Facebook, their stock price is up and none of the new conditions will stop them from collecting data that feeds their lucrative ad business.
The company is experiencing huge growth in its podcast audience, as revealed in its earnings report. The number of people listening to podcasts on the platform has doubled since the start of the year, which has contributed to a 9% growth in premium subscribers.
CJR interviewed a group of journalists to learn more about how they developed their approaches to writing, researching and all aspects of journalism. A very real article with some extremely interesting insights!
“The rise and rise of ad-blockers (and ad-blocker-blocker-blockers) is without parallel: 26% of Internet users are now blocking ads, and the figure is rising. It’s been called the biggest boycott in human history.”