This conversational episode of Media Voices with Michael Silberman (SVP of Strategy at Piano) and Katie Vanneck Smith (co-founder of Tortoise) covers all things membership, subscription strategies and best practice around user data. Grab a drink and settle in for this week’s top listen!
A new report surveying over 75,000 people in 38 countries has been released with lots of insightful trends about news consumption: Most people pay for one news subscription, WhatsApp groups are gaining popularity, more people are avoiding mainstream news and email newsletters and mobile notifications are still effective. Click the title for the NiemanLab summary - and check out the top 5 takeaways from Twipe.
Membership Puzzle Project are running a survey to learn more about how organisations are involving audience members in their journalism projects. Maybe you can help? Find the survey here (sharing your organisation name is optional).
“I have to be honest: We are still not making a profit.”
On the face of it, micropayments sound like an excellent option for people who want to access a single piece of content without signing up for a recurring subscription - especially if consumers are only prepared to pay for one news subscription. But micropayments aren’t panning out as publishers like the funded startup Blendle had hoped!
“Is your content archive working harder than you’re giving it credit for? WIRED’s Director of Audience Development Indu Chandrasekhar recently shared that 40% of WIRED’s visits goes to content that’s at least a week old.”
“Some of your audience is engaged, and some of it isn’t. So why do we treat them all the same? We shouldn’t measure success as an aggregate — we should instead try to understand if the right people are highly engaged.”
“Comparing 2010 and 2018 side by side makes it clear what a changed media universe we now live in.”
Joshua Benton shares his annual summary from Mary Meeker’s state-of-the-Internet slide deck, which illustrates just how much the media has evolved in those years. The slides contain hundreds of graphs about media, ecommerce, investment in tech and much more!
The latest platform to catch the eye of publishers is Amazon-owned live video service, Twitch. Reportedly, publishers are using the platform to grow audience numbers, learn from community members and even monetise with in-stream ads and subscriptions.
The New York Times wanted it’s journalists to improve their technical and basic data skills, and is releasing a training curriculum they’ve built to the world. It doesn’t teach journalists how to code, per se, but it does cover how to use spreadsheets and wrangle data sets. You can already access some of their resources here!
GEN speak with Jesper Doub, Director of News Partnerships EMEA (European Middle-East Africa) at Facebook, about what can be expected from the platform’s policy changes after accusations of funnelling media advertising resources worldwide and spreading misinformation.
The browser plug-in tool designed to help Facebook users identify political ads that weren’t aimed at their demographic group is back, after Facebook urged ProPublica to shut it down before making changes that broke the tool.