As subscription revenue becomes more popular across publishing, so has the amount of technology available to bypass paywalls. With new software and browser extensions emerging to unlock paid content, publishers are slowly beginning to tighten up their paywalls and tackle known workarounds.
New subscription models are being chosen to engage readers and strengthen journalism, with a strong focus on reader feedback. Some publishers are offering unique member perks such as audio bulletins via WhatsApp, and access to staff meetings.
Matthias Ott makes a convincing argument for building your own site, relying less on social media platforms, and working towards a diverse ecosystem of connected personal sites for a better future on the web.
“Melanie Deziel, founder of StoryFuel, talks with producer Michael O’Connell about the challenges facing newsrooms that are creating branded content. The conversation addresses the impact that tech giants like Facebook and Google have on what you read and the importance of accurately measuring how readers engage with your content online.”
“Since January, Poynter has been keeping track of how some of the top fact checks from around the world perform on Facebook compared to the hoaxes they debunk. Overall, it hasn’t been a pretty picture — misinformation regularly gets more likes, shares and comments than fact checks.
Plus, Spotify will be updating their app design to better support podcasts. The latest episode of Hot Pod explore the pros and cons of these changes and how it impacts the relationship between publishers and their audiences.
Simon Owens argues hundreds of publishers weakened their position and handed power to major tech platforms by closing down the comments sections on their websites, which was a key resource for maintaining stronger relationships with readers.