“We wanted to take these three different segments and treat them differently and be flexible enough to really target the people who are most likely to convert, rather than have a blanket rule across every site, every user, and treat them all equally.”
The Financial Times runs a program that lifts the paywall for participating schools to give young readers access to their content. The publisher is cultivating relationships with teachers via an email newsletter to promote engagement with the program.
Facebook recently announced that it would spend $300 million in the next three years funding journalism partnerships and programs. This opinion piece on Columbia Journalism Review discusses how this could be bad for journalism as a whole.
With more than 130 million people watching TV on Netflix, the company has refused for years to release their audience metrics to the public. A recent announcement sharing some of this data for the first time suggests that Netflix could already account for a full 10% of TV viewing time.