INMA have rounded up their most read articles of the year, and all but one explore the same theme: reader revenue via digital subscriptions. So in case you missed it, check out this list of interesting articles.
American publisher Salon is diverting away from programmatic advertising and testing out a variety of paid-for features to increase reader revenue, including ad-free reading for short periods of time, paywalled content and annual subscriptions.
“A subscription service that’s basically a transaction for content is very vanilla” - says John Fiedler, svp of digital for Fox News. That’s why they are looking to sell subscriptions that include additional perks such as events and merchandise discounts.
Under Salesforce billionaire Marc Benioff, Time Magazine have announced 25 new job openings, most of which are in editorial. Other publications such as The Atlantic and the Washington Post have also seen similar success after being taken over by billionaires.
With exponential advancements in technology, insiders are making predictions about what the world will look like this time next year. There’s some interesting ideas in here, in particular: brands that stand for nothing will be left behind and relationship-building will be more important than transactional focus.