Find out what email newsletter subscription publishers are testing when it comes to getting people to come back for more after deciding to quit. “Many publishers have found that they need to drastically change what they’re sending if they want to catch a lapsed subscriber’s attention.”
When the going gets tough in journalism, local news publishers often feel it the most. To try and combat this, Facebook’s journalism project is running a program to help smaller news outlets learn the intricacies of launching and managing a digital subscription business.
American news site Axios expects its annual revenue to double year over year to more than $20 million, with a 30 percent bump in traffic. However, their announcement to roll out a premium subscription product that costs $10,000 a year has been delayed!
With 20,000 articles published per day, and $132 million raised in investment, Medium moved away from selling advertising to introducing a paywall. In a recent announcement at the Web Summit tech conference, it was mentioned that the company will be raising further investment.
The Information and Democracy Commission released a project to establish basic principles for global information and communications. In this article, The Global Editors Network held exclusive interviews to find out more about the role of media and fighting misinformation.
Monitoring which cookies are dropped on publisher’s sites in the name of programmatic advertising takes effort – so The Association of Online Publishers and The Media Trust have come up with a way to give free access to this information, accessed via a login.