Schibsted Media first put up their paywall 15 years ago, and are now generating 40 percent of revenue from memberships. To keep these paying members around, they’ve been building topic-specific customer journey models and learning what content drives retention.
Tony Haile, Chartbeat’s founding CEO, has raised millions of dollars and made partnerships with several publishers for his startup Scroll, which offers $5 per-month subscriptions for an ad-free experience from a variety of news outlets. It’s set to launch in the first quarter of 2019!
In years gone by, The New York Times generated 80 percent of the revenue in the entire American newspaper industry - which has dropped significantly in recent years to 45 percent. However, the news outlet is still on pace to earn more than $600 million in digital with subscriptions leading the charge!
“The goal is to make those signals more useful and to help platforms…make better, more informed decisions about ranking and ad purchases — which we hope will help drive both promotion and financial support to quality news and away from disinformation, misinformation, and junk.”