Stat Plus is a premium subscription in the biotech and pharmaceutical industries. It costs $299 a year to be a member, and it’s been a huge hit with professionals, despite most of their content being free!
The news outlet had planned to hit 100k subscribers in the first half of the year after seeing enormous growth in 2017, but they have only just hit this milestone and have quietly announced it via Twitter.
While the Boston Globe is slowly reaching milestones, the New York Times has a team of 100 consumer marketing and retention experts working on hitting their 10 million subscriber goal. Some of their strategies include branded T-shirts and day trips.
Ads might be less popular these days, but they’re still relevant. The challenge is how to do both when your end-goal is to get new subscribers to sign up for a membership. Here’s how The Washington Post do it!
An eye opening piece on the way climate change is being reported: “Our business model doesn’t allow us to do journalism in the public interest. So, instead, we’ll write about what interests the public.”
When scientist Katharine Hayhoe struggled to get her message across about climate change while her 11-year old got thousands of views for a Fortnite video, the idea was born to merge the two things together - this is actually pretty cool 😎