Dutch subscription publisher De Correspondent has found that subscription revenue comes with certain obligations after members started requesting more transparency. Here’s an interesting view of the inner workings of a reader-funded publication.
The New York Post, Decider and Page Six collectively attracted over 53 million monthly uniques this summer, and the media group that owns all three plans to extend a membership model to it’s audience… offering extra services and experiences instead of content.
When Jeff Bezos bought The Washington Post, he invested heavily in engineering and the in-house technology stack, Arc. Fast forward to now - Arc is being used by an increasing amount of large news organisations and making a profit. Spectators are wondering where Bezos will take it next.
This study investigates how a shift to online-only in journalism doesn’t necessarily mean that the print readership will move over to the online version. It suggests that the average online reader spends far less time reading stories than print readers.
The Telegraph is using biometric testing such as facial coding and neuro testing(!) to improve the creative input behind their branded content business. They have already ran 8 campaigns using biometric tools…